Guides

GA4 Looker Studio Template Guide (Including AI Referral Traffic)

How to build or choose a GA4 Looker Studio (now Data Studio) template: the metrics, pages and filters to include, how to track traffic from ChatGPT, Perplexity and Gemini, and how to avoid GA4 quota errors.

Google Ads Looker Studio Template: What to Include and How to Set It Up

What a good Google Ads Looker Studio (now Data Studio) template should include — KPIs, pages, filters, impression share, MCC accounts — and a step-by-step setup with the native connector.